AI content that cites the study instead of the trend.
Sprout's AI content system is instructed to never make a claim it can't source - every post backs its nutrition advice with an actual study or mechanism, standing apart from the trend-chasing content that dominates the supplements category.
Content Pillars
The recurring themes every piece of content comes back to.
Evidence, not trends
Every claim links back to a mechanism or study - the content system is instructed to refuse unsupported claims.
Dosage honesty
States real, effective dosages rather than vague 'boosts energy' language common in the category.
Skips the hype cycle
Never chases a trending ingredient without evidence just because search volume is high.
Sample Content
A taste of the actual copy this produces.
Magnesium Myth-Busting
“Most 'magnesium for sleep' claims skip the dose. Below 200mg, you're probably not seeing the effect people are talking about.”
Does Creatine Actually Help Women
“Yes - and the research gap that made people doubt it wasn't about biology, it was about who got studied.”
Daily Greens Blend
“Each serving is dosed to match the amounts used in the actual clinical trials, not a proprietary blend hiding the numbers.”
Tone & Voice
How the AI is tuned to sound like this brand, not a generic assistant.
Publishing cadence: 4 social posts/week plus one sourced long-form blog post weekly.
Content in Use
What the content looks like once it's out in the world.
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