Earthy, raw, approachable coffee.
An earthy, raw, and highly approachable brand identity designed for a specialty coffee roaster. This guide defines a warm color palette reminiscent of roasted beans and organic textures, paired with typography that bridges heritage craftsmanship with modern accessibility.
Color Palette
The foundational colors driving the visual identity.
#2B1D14
Primary text, logos, high-contrast backgrounds
#F5E6D3
Primary background, large surface areas
#C05640
Primary accent, CTA buttons, highlights
#8A9A86
Secondary accent, subtle illustrations
Typography
The typefaces that give the brand its voice.
Playfair Display
Used for primary headings and elegant touches. Evokes heritage and craft.
Inter
Used for all body copy and secondary text. Highly legible and modern.
Brand Voice
How we speak, write, and interact.
Sounds Like Us (Do)
- • Talk about the origin of the beans with genuine passion.
- • Use warm, welcoming language that invites conversation.
- • Keep technical coffee terms accessible to everyday drinkers.
✕Doesn't Sound Like Us (Don't)
- • Don't sound elitist or snobby about brewing methods.
- • Avoid overly corporate or sterile language.
- • Don't use aggressive sales tactics; focus on education.
Brand in Use
A look at the identity applied across real touchpoints.
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