A feed that stress-tests the product on camera.
Ironclad's content shows the product actually being stress-tested - dropped, loaded past spec, used daily for months - because a fitness equipment buyer is specifically shopping for proof of durability, not another clean studio shot.
Content Calendar
A representative week of what actually gets posted.
Durability Test
This week's stress-test demo
Athlete Feature
A sponsored athlete using the gear
Product Deep-Dive
What the specs actually mean in use
Customer Setup
A customer's home gym setup
Restock Post
This week's restocked item
Sample Posts
A taste of the actual captions this account runs.
“We dropped this kettlebell from a second-story balcony. It's fine. Watch.”
Most-viewed reel of the year
“6 months of daily use, no wear on the coating. Here's the close-up.”
Highest saves of the quarter
“This resistance band is rated for 150kg. We loaded it to 180. It held.”
Drove 22 product inquiries
Growth Snapshot
What consistent posting actually moves.
+23%/quarter
Follower Growth
7.5%
Engagement Rate
5
Posts Per Week
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