
A feed that answers the panic-search question before the emergency call.
Paws & Claws publishes content addressing the exact 3am panic searches pet owners run - is this symptom an emergency - because that trust-building content converts to loyal, long-term patients far better than routine-checkup reminders.
Content Calendar
A representative week of what actually gets posted.
Health Tip
Symptom that is and isn't an emergency
Patient Story
A recovery story, owner-approved
Staff Feature
Meet the vet on duty this week
Q&A Reel
Answering a DM question on camera
Clinic Update
Weekend hours and walk-in availability
Sample Posts
A taste of the actual captions this account runs.

“Vomiting once isn't usually an emergency. Here's when it actually is.”
Saved 800+ times, top post of the year

“Milo came in barely walking. Six weeks later, he's back to full speed.”
Most-commented post of the month

“Open Saturday 9-2 for walk-ins, no appointment needed for minor concerns.”
Drove a 20% Saturday walk-in increase
Growth Snapshot
What consistent posting actually moves.
+16%/quarter
Follower Growth
6.1%
Engagement Rate
5
Posts Per Week
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