Warm, nostalgic, premium hospitality identity.
A warm, personal identity for a boutique property that wants to feel like a welcome note from the owner, not a booking engine. Terracotta dusk and linen carry the palette, paired with a quirky, warm serif for headlines and a friendly rounded sans for room copy and signage.
Color Palette
The foundational colors driving the visual identity.
#C1704A
Primary accent, signage, print
#EFE7DA
Primary background, stationery
#5C6647
Secondary accent, garden signage
#3A2E26
Primary text, logotype
Typography
The typefaces that give the brand its voice.
Fraunces
Warm, slightly quirky serif for a boutique-not-chain feel.
Karla
Friendly rounded sans for room copy, signage, and guest communication.
Brand Voice
How we speak, write, and interact.
Sounds Like Us (Do)
- • Write like a welcome note from the owner, not a booking engine.
- • Reference the specific place and season, not generic "getaway" language.
- • Let small details (a record player, a garden herb) do the selling.
✕Doesn't Sound Like Us (Don't)
- • Don't use chain-hotel language like "guest experience" or "amenities package."
- • Avoid stock phrases like "home away from home."
- • Don't overuse exclamation points to convey warmth.
Brand in Use
A look at the identity applied across real touchpoints.
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