Fresh, vibrant, community-focused brand assets.
A neighborly, honest identity for a produce delivery service that names the actual farm behind each box. Leaf green and harvest yellow carry a rounded, friendly display face and a warm body sans, built to write like a neighbor recommending their favorite market stall, not an ad.
Color Palette
The foundational colors driving the visual identity.
#4C7A3B
Primary accent, box branding
#E8B33D
Secondary accent, seasonal callouts
#6B4A34
Primary text, farm-card typography
#FAF6EC
Primary background, packaging
Typography
The typefaces that give the brand its voice.
Fredoka
Rounded, friendly display face for a community-market feel.
Nunito Sans
Warm, approachable sans for delivery copy and recipe cards.
Brand Voice
How we speak, write, and interact.
Sounds Like Us (Do)
- • Name the actual farm the produce came from.
- • Talk about seasonality honestly - some weeks the box is smaller.
- • Write like a neighbor recommending their favorite stall, not an ad.
✕Doesn't Sound Like Us (Don't)
- • Don't use generic "farm-to-table" language without specifics.
- • Avoid corporate sustainability jargon ("synergistic ecosystem").
- • Don't overpromise year-round availability of seasonal items.
Brand in Use
A look at the identity applied across real touchpoints.
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