Playful, friendly, pastel-driven pet brand.
A warm, reassuring identity for a pet-health app that writes like a knowledgeable friend, not a vet's waiting-room pamphlet. Sky and blush pastels carry a rounded, playful display face and a clean rounded body sans, built to stay accurate on health information even when the tone stays light.
Color Palette
The foundational colors driving the visual identity.
#AEE1F2
Primary background, app chrome
#F6C9CE
Secondary accent, reminders
#F9DE7A
Primary accent, CTAs
#35322E
Primary text
Typography
The typefaces that give the brand its voice.
Baloo 2
Rounded, playful display face for a friendly pet-brand feel.
Mulish
Clean rounded sans for care instructions and app copy.
Brand Voice
How we speak, write, and interact.
Sounds Like Us (Do)
- • Write like a knowledgeable friend, not a vet's waiting-room pamphlet.
- • Use the pet's name or personality in reminders and notifications where possible.
- • Keep health information accurate even when the tone is playful.
✕Doesn't Sound Like Us (Don't)
- • Don't use scary medical jargon without a plain-language explanation alongside it.
- • Avoid baby-talk that undermines the credibility of health advice.
- • Don't make light of genuinely urgent health situations.
Brand in Use
A look at the identity applied across real touchpoints.
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