BrightPath Immigration Law SEO & Ads
Bidding hard on the terms that actually convert, not the cheap ones.
BrightPath's campaign accepts a high cost-per-click on a narrow set of specific visa-category terms rather than spreading budget thin across broad immigration terms, because in this category a handful of high-intent keywords carry nearly all the conversions.
Keyword Rankings
Where this business actually ranks, and how far it moved.
| Keyword | Position | Change |
|---|---|---|
| H1B visa lawyer consultation | #2 | +13 |
| green card application attorney | #3 | +10 |
| immigration appeal lawyer near me | #4 | +7 |
| work visa denial help | #5 | +6 |
Ad Performance
What the paid side is actually returning.
4.6%
CTR
₹180
CPC
9/mo
Conversions
8.4x
ROAS
Campaign Structure
How the budget is actually split.
- 65% budget - narrow, high-intent visa-category terms
- 20% budget - retargeting consultation-page visitors
- 10% budget - competitor comparison terms
- 5% budget - branded search protection
Campaign in Use
A look at the ad creative and reporting this campaign runs on.
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