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NovaRidge Solar SEO & Ads

Ads that qualify the lead before the sales call does.

NovaRidge's ad campaign routes every click through a qualifying landing page - roof type, ownership status, rough budget - so the sales team spends time on leads that can actually convert, not clicks that were never a fit.

Keyword Rankings

Where this business actually ranks, and how far it moved.

KeywordPositionChange
solar panel installation cost#3+12
rooftop solar subsidy#2+18
solar installer near me#4+9
residential solar quote#5+7

Ad Performance

What the paid side is actually returning.

7.1%

CTR

₹55

CPC

31/mo

Conversions

6.0x

ROAS

Campaign Structure

How the budget is actually split.

  • 55% budget - subsidy and cost search terms
  • 25% budget - qualifying-page retargeting
  • 15% budget - competitor comparison terms
  • 5% budget - brand defense

Campaign in Use

A look at the ad creative and reporting this campaign runs on.

Search ad creative for solar subsidy queries
Search ad creative for solar subsidy queries
Keyword rankings dashboard snapshot
Keyword rankings dashboard snapshot
Lead-qualifying landing page
Lead-qualifying landing page

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