
NovaRidge Solar SEO & Ads
Ads that qualify the lead before the sales call does.
NovaRidge's ad campaign routes every click through a qualifying landing page - roof type, ownership status, rough budget - so the sales team spends time on leads that can actually convert, not clicks that were never a fit.
Keyword Rankings
Where this business actually ranks, and how far it moved.
| Keyword | Position | Change |
|---|---|---|
| solar panel installation cost | #3 | +12 |
| rooftop solar subsidy | #2 | +18 |
| solar installer near me | #4 | +9 |
| residential solar quote | #5 | +7 |
Ad Performance
What the paid side is actually returning.
7.1%
CTR
₹55
CPC
31/mo
Conversions
6.0x
ROAS
Campaign Structure
How the budget is actually split.
- 55% budget - subsidy and cost search terms
- 25% budget - qualifying-page retargeting
- 15% budget - competitor comparison terms
- 5% budget - brand defense
Campaign in Use
A look at the ad creative and reporting this campaign runs on.



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