Thrive HR Consulting SEO & Ads
Ranking for the HR problem, not the HR category.
Thrive's campaign targets the specific compliance headaches a founder searches at 11pm - a POSH policy deadline, a labor law update - rather than the broad 'HR consulting' term every competitor is bidding on.
Keyword Rankings
Where this business actually ranks, and how far it moved.
| Keyword | Position | Change |
|---|---|---|
| POSH policy compliance India | #2 | +15 |
| HR compliance audit consultant | #3 | +11 |
| employee handbook drafting service | #4 | +8 |
| startup HR consulting | #6 | +5 |
Ad Performance
What the paid side is actually returning.
4.2%
CTR
₹95
CPC
16/mo
Conversions
3.8x
ROAS
Campaign Structure
How the budget is actually split.
- 45% budget - compliance-specific search terms
- 30% budget - LinkedIn founder/HR-lead targeting
- 15% budget - retargeting resource-page visitors
- 10% budget - competitor comparison terms
Campaign in Use
A look at the ad creative and reporting this campaign runs on.
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