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PureLux Water Filters SEO and ads cover
PureLux Water Filters SEO & Ads

Shopping ads that compete on the spec, not just the price.

PureLux's Shopping campaign leads with filtration stage count and certification data in the product feed, because this category's buyers comparison-shop on specs before price, and generic listings lose that comparison by default.

Keyword Rankings

Where this business actually ranks, and how far it moved.

KeywordPositionChange
RO water purifier for home#4+10
7 stage water filter#2+16
best water purifier under 15000#5+8
water purifier service near me#6+4

Ad Performance

What the paid side is actually returning.

3.9%

CTR

₹18

CPC

62/mo

Conversions

5.5x

ROAS

Campaign Structure

How the budget is actually split.

  • 60% budget - Google Shopping product feed
  • 20% budget - spec-comparison search terms
  • 15% budget - retargeting cart abandoners
  • 5% budget - branded search protection

Campaign in Use

A look at the ad creative and reporting this campaign runs on.

Shopping ad creative highlighting filtration stages
Shopping ad creative highlighting filtration stages
Keyword rankings dashboard snapshot
Keyword rankings dashboard snapshot
Spec-comparison product page
Spec-comparison product page

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